Who are the people behind Gel Ovations?

Gel Ovations is run by a small, experienced team with backgrounds in mobility, seating, and pressure care. The company was founded by specialists with decades of experience in the sector.

Who leads the company?

The business is led by a team including: John Payne (CEO) James Payne (Managing Director) A wider team covering operations, sales, customer service, and production

Do your team work with healthcare professionals?

Yes. The team works closely with: Occupational therapists Rehabilitation teams Care providers This helps ensure products are practical and clinically relevant.

Why does it matter who is behind the company?

Knowing the team gives reassurance that you are working with people who: Understand the sector Have real experience Can provide practical support, not just products

Can the team support both organisations and individuals?

es. The team supports: Care homes NHS and clinical teams Private therapists Individuals and families

Celebrating the Amazing People Behind Gel Ovations

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Peopleyogi2026-04-21T09:51:13+01:00

People

James PayneManaging Director

John PayneCEO

Hazel PayneHead of Operations and Finance

Jim MabbuttSales Manager

Robin EdgingtonCustomer Service Adviser and Dispatch

Lin PageSpecialist Seamstress

Emily HamblinSpecialist Seamstress

Our products are used and trusted by:

About us

Established in 2007 Gel Ovations is a specialist manufacturer and supplier of products used throughout the healthcare sector, including the NHS and globally, for pressure injury prevention and management.

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Contact

Gel Ovations Europe Limited
Unit 3
Charlton Road
Bristol
BS10 6NF

Official UK Distributor of:

Medical Disclaimer

The products offered on this website are intended to enhance comfort and support general well-being. While we hope they contribute positively to your daily life, we recommend speaking with a qualified healthcare professional before using any of our products, especially if you have specific medical conditions or concerns. Please note that Gel Ovations cannot be held responsible for any unexpected outcomes or adverse effects resulting from the use or misuse of our products. Use should be guided by your personal discretion and care.

2026 Gel Ovations Europe | Website by Yogi

Purchasing VAT-Free

You may be eligible to purchase products from the Gel Ovations with 0% VAT due to a disability or medical condition. This means you can save 20% off the VAT inclusive price.

The method of purchasing VAT-free from our website is very simple and is part of the checkout process. All you need to do is make a short declaration about the type of disability. No proof of disability is required.

To purchase VAT-free, simply select the product/s you wish to order as normal.
When you are taken through to the checkout section, there is a simple VAT Exemption form to complete. Simply provide us with this information and the name, address of the person the product is for.
Completing this will automatically deduct the VAT amount from your total price.

According to HMRC, you qualify for VAT exemption if you are chronically sick or disabled you can purchase goods VAT-free if they are for your personal or domestic use. A spouse, guardian or parent is also able to purchase on your behalf and also obtain this VAT relief.

HMRC defines being chronically sick or disabled as a person with a physical or mental impairment that has a long-term and severe effect on their ability to carry out everyday activities or a condition which the medical profession treats as a chronic sickness, or someone who is terminally ill.

For further information on VAT relief please visit: www.gov.uk/guidance/reliefs-from-vat-for-disabled-and-older-people-notice-7017

NB: It is an offence to make a false declaration

Contact us to find out more